Yes, I'm still reading the Food thing.
Doritos, NOW BETTER TASTING
Submitted by Jason Kronstat
Doritos have been a lunchtime staple for almost 20 years, and for good reason: They are cheesy and delicious. They remained delicious through several unnecessary attempts to make them "cheesier." Doritos were beloved by most, and of those who did abstain, none did so due to lack of cheese. Still, Frito-Lay pressed on with a relentless drive to make Doritos cheesier, and they have finally overdone it. Decision makers at Frito-Lay suffer from cheese dysmorphic disorder, rendering them unable to recognize the high level of cheesiness in their own product. They live by the cry "Ever cheesier!," numb to the increasing amounts of cheese-flavored powder applied to their chip.
I just went off into gales of mad laughter at the phrase "cheese dysmorphic disorder"...